About us

Together towards larger markets

By developing concepts for shared and intensified marketing activities we aim to increase the amount of tour operators who include the area in their supply. Further, we plan to arouse media interest resulting in increasing visibility for our destination. The project also focuses on digitalization, research and development regarding tourism industry in the region.

About the project

The Destination Kvarken project (marketing name Kvarken Destinations) will help exportable small and medium enterprises with focus on hospitality industry to reach out to new and bigger markets for more growth and competitiveness.

The purpose is to increase the amount of visitors in our destination covered by the following destination management organizations’ area of operation: Visit Vaasa, Visit Umeå, the High Coast of Sweden, Seinäjoki Region, Visit Kokkola, Visit Jakobstad Region and Visit Kristinestad.

Further information provided by:

Marianne Sjöström
Project leader, Kvarken Council

+358 40 678 8375

Peter Källberg
VASEK, Vaasa region, Kristinestad,
Jakobstad region, Seinäjoki region, Kokkola

+358 40 844 2058

Erja Back
Visit Umeå, Umeå region

+46 70 647 6278

Andreas Olsson
HK Dest, High Coast of Sweden

+46 70 557 2124

Project partners

Kvarken Council (Lead Part), Vaasa Region Development Company VASEK, Hanken School of Economics, Umeå Municipality, Visit Umeå AB, Höga Kusten Destinationsutveckling AB


The European Regional Development Fund via the Botnia-Atlantica INTERREG programme, Regional Council of Ostrobothnia, Västerbotten County Council, Västernorrland County Council, Umeå municipality, Kvarken Council, Vaasa Region Development Company (VASEK), Hanken School of Economics, County Administrative Board of Västernorrland, Höga Kusten Destinationsutveckling AB, City of Vaasa/Vaasa Region Tourism Ltd. Visit Vaasa, NLC Ferry Ab Oy, South Ostrobothnia Tourist Service Ltd., Kokkola Tourism Ltd., Jakobstad Region Development Company Concordia Ltd., Kristinestads Näringslivscentral Ab


License Information
Before you download and use videos, image or text from Kvarken Destinations Content Bank, please read our License information.

All videos, image or text may be used free of charge by anyone working with, presenting or promoting Kvarken as a travel destination. The videos, image or text may not be edited in any way. Marketing of other products or services is prohibited such as, for example commercial guide books or consumer products.

The user of a video, image or text must:
1) Download the video, image or text himself/herself from Kvarken Destinations Content Bank and accept the License Information. The video, image or text may not be transferred to third parties.
2) Always publish the name of the photographer in the following manner: name of photographer/Kvarken Destinations Content Bank (If there is no photographer connected to the image – just write: Kvarken Destinations Content Bank). Where no indication of name has been provided, the user may be charged for the omission of the creator’s and/or rights holder’s name.
3) Use the videos, image or text properly. The videos, image or text may not be used in any manner or context which might be perceived as offensive, misleading or illegal (for example pornographic or obscene). The images may not be used in such manner that may offend or be libellous to the photographer and/or people depicted in the image.

Kvarken Destinations reserves the right to prohibit a specific user from using the videos, image or text provided in Kvarken Destinations Content Bank. This can be made without any further explanation and the user shall then delete the downloaded video, image or text and remove (to the extent that it is possible) the video, image or text from where it is used. Kvarken Destinations is not responsible for any errors or inaccuracies in the website content.