About us

Together towards larger markets

By developing concepts for shared and intensified marketing activities we aim to increase the amount of tour operators who include the area in their supply. Further, we plan to arouse media interest resulting in increasing visibility for our destination. The project also focuses on digitalization, research and development regarding tourism industry in the region.

About the project

The Destination Kvarken project (marketing name Kvarken Destinations) will help exportable small and medium enterprises with focus on hospitality industry to reach out to new and bigger markets for more growth and competitiveness.

The purpose is to increase the amount of visitors in our destination covered by the following destination management organizations’ area of operation: Visit Vaasa, Visit Umeå, the High Coast of Sweden, South Ostrobothnia Tourist Service, Visit Kokkola, Visit Jakobstad Region and Visit Kristinestad.

Further information

provided by:


Marianne Sjöström, Project leader, Kvarken Council

+358 40 678 8375, www.kvarken.org.

Project partners

Kvarken Council (Lead Part), Vaasa Region Development Company VASEK, Hanken School of Economics, Umeå Municipality, Visit Umeå AB, Höga Kusten Destinationsutveckling AB


The European Regional Development Fund via the Botnia-Atlantica INTERREG programme, Regional Council of Ostrobothnia, Västerbotten County Council, Västernorrland County Council, Umeå municipality, Kvarken Council, Vaasa Region Development Company (VASEK), Hanken School of Economics, County Administrative Board of Västernorrland, Höga Kusten Destinationsutveckling AB, City of Vaasa/Vaasa Region Tourism Ltd. Visit Vaasa, NLC Ferry Ab Oy, South Ostrobothnia Tourist Service Ltd., Kokkola Tourism Ltd., Jakobstad Region Development Company Concordia Ltd., Kristinestads Näringslivscentral Ab